Mission


To position itself as one of the leading industrial companies in Italy in the paint for professional building sector, in terms of market share, product quality and geographical coverage.

To consolidate the loyalty of Italian and export clients by offering them a range of services with quality content and reliability, to ensure the support required for the resale of our products through top partners operating in the above-defined segment.

In terms of corporate ethics and responsibility, to be a major point of reference on the market, for staff, clients, suppliers and potential investors.

To promote the building and renovation culture in Europe and the value of made in Italy and made in Venice, in the rest of the world.